Hello 👋 I'm Bruno, but people call me Bin.
→ Ex-Smarp CMO (acquired), currently CMO at Rocket.Chat.
→ I help founders and execs grow companies faster and more effectively.
I’m available for select advisory and consulting engagements.
It’s about sustainable growth,
not just leads.
“We need leads.”
That’s usually where the conversation starts.
But to drive healthy revenue through ICP pipeline - the kind that shows high win rates and low churn - we need to start with your GTM plan.
It’s easy for marketing to generate and route leads to sales. What’s hard is driving alignment around what your next 10 customers should look like. But once you nail that definition, the next 10 come exponentially faster.
Rallying the entire business around that goal with extreme focus is what separate good companies from great ones.
Once you have that clarity, the conversation shifts. It’s no longer about ‘leads’. It’s about building trust across your target segment, optimizing for recall and driving demand. It’s about marketing and sales building qualified pipeline through the right channels - inbound, outbound or partner.
I help companies get this right. From GTM strategy to the nitty-gritty execution of B2B marketing.
1. Positioning & Messaging
If you don’t clearly understand where you should play, who really cares about your solution and why they choose you over the competition now, instead of next quarter; you’re not ready to spend growth money effectively.
I help companies figure this out and focus their efforts around their most scalable path to revenue.
2. Pipeline
Most B2B companies still follow the same outdated playbook from 10+ years ago: MQLs, gated eBooks, blog links shared on the company social profile and a complete disconnect between marketing and sales. It’s expensive and ineffective.
I help marketing and sales align around repeatable sales plays that rapidly scale qualified opportunity generation.
3. Marketing Team Design
A lot of start-ups, specially below $10M ARR, struggle to deliver a marketing organization that delivers impact today and into the future.
Who should you hire first? What kind of marketers do you need? How many? In-house or outsourced? I’ve done this multiple times and can help you get it right faster.
4. Process & System Architecture
Once you have the foundation in place and your funnel is starting to develop, you need process and automation to scale faster.
I bring an architectural mindset to your revenue operations so it can support your GTM organization with simple yet effective processes.
Interested in working together? Let's chat.
Email me at brbrodrigues@gmail.com