Archive - The Long Game by Bruno Bin

We Keep Ruining the Things That Work

I got a comment on LinkedIn last week that perfectly summarized my post in two sentences, agreed enthusiastically, and added absolutely nothing.

Jun 21 • Bruno Bin

Your Big Booth Is a Waste of Money

Lessons from wasting hundreds of thousands on event sponsorships that went nowhere.

Jun 14 • Bruno Bin

Your Buyer Is Using AI to Evaluate You Right Now

And most of what it finds about you, you do not control.

Jun 7 • Bruno Bin

May 2026

Marketing VS Sales: Who Is Right?

After 15 years of living through this fight, here is what I actually think.

May 31 • Bruno Bin

Marketing When Your Entire Market Fits in a Spreadsheet

What the playbook actually looks like when there are only 60, 200, or 400 possible customers on earth.

May 24 • Bruno Bin

Your Meetings Are Full of Gold. Here's How to Start Mining It.

Meeting transcripts capture the conversation. Structured notes clean it up. These 4 prompts on top turn it into something you can actually use.

May 17 • Bruno Bin

Marketers Broke GitHub

GitHub’s CTO might be writing an apology blog post, but the business has never looked better.

May 10 • Bruno Bin

The Stories You Tell Yourself

The moments that shaped who you are were shorter than you think. You just gave them permission to last forever.

May 3 • Bruno Bin

April 2026

The 3 Most Effective Questions I Ever Heard in a Board Meeting

Interesting enough, they all came from the same investor.

Apr 26 • Bruno Bin

Aging Parents (Before You Move Abroad, Part 3)

Life keeps moving on both ends, whether you're there for it or not.

Apr 19 • Bruno Bin

Everyone Thinks They Can Do Marketing

Everyone has an opinion about marketing. The hard part is knowing which ones to listen to.

Apr 12 • Bruno Bin

How to Build an AI-Native Marketing Team: Run a Project End to End

Part 3 of 3: A product launch from brief to published assets. Multiple skills, one project folder, and a results file that makes the next one better.

Apr 5 • Bruno Bin

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