The Long Game by Bruno Bin

Build Your Own Deck

How we got off the sales materials treadmill, and gave our reps something they actually use.

Nov 1 • Bruno Bin

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October 2026

The Hype Is Starting to Come True

What AI's latest leap taught me about judgment, and why everything else is becoming table stakes.

Oct 18 • Bruno Bin

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June 2026

We Keep Ruining the Things That Work

I got a comment on LinkedIn last week that perfectly summarized my post in two sentences, agreed enthusiastically, and added absolutely nothing.

Jun 21 • Bruno Bin

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Your Big Booth Is a Waste of Money

Lessons from wasting hundreds of thousands on event sponsorships that went nowhere.

Jun 14 • Bruno Bin

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Your Buyer Is Using AI to Evaluate You Right Now

And most of what it finds about you, you do not control.

Jun 7 • Bruno Bin

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May 2026

Marketing VS Sales: Who Is Right?

After 15 years of living through this fight, here is what I actually think.

May 31 • Bruno Bin

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Marketing When Your Entire Market Fits in a Spreadsheet

What the playbook actually looks like when there are only 60, 200, or 400 possible customers on earth.

May 24 • Bruno Bin

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Your Meetings Are Full of Gold. Here's How to Start Mining It.

Meeting transcripts capture the conversation. Structured notes clean it up. These 4 prompts on top turn it into something you can actually use.

May 17 • Bruno Bin

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Marketers Broke GitHub

GitHub’s CTO might be writing an apology blog post, but the business has never looked better.

May 10 • Bruno Bin

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The Stories You Tell Yourself

The moments that shaped who you are were shorter than you think. You just gave them permission to last forever.

May 3 • Bruno Bin

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April 2026

The 3 Most Effective Questions I Ever Heard in a Board Meeting

Interesting enough, they all came from the same investor.

Apr 26 • Bruno Bin

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Aging Parents (Before You Move Abroad, Part 3)

Life keeps moving on both ends, whether you're there for it or not.

Apr 19 • Bruno Bin

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